Last updated: September 2026
This Privacy Policy explains how Polar Kingdom collects, uses, stores and protects your personal information when you visit our website, join Santa’s invitation list, purchase tickets, contact us or attend Polar Kingdom.
We take the privacy of our customers seriously and process personal information in accordance with applicable UK data protection law.
Depending on how you interact with Polar Kingdom, we may collect the following information.
When you join Santa’s invitation list we collect your first name, last name, email address and mobile number, together with a record of your marketing consent and when you gave it.
When you purchase or manage a ticket we may collect information including your booking reference, tickets purchased, ticket type, booking date, event date and time slot, number of attendees, amount paid, discounts or promotional codes used, transaction status, refunds or adjustments, date changes and correspondence relating to your booking.
Payment card details are generally processed by the payment providers used by our ticketing platform rather than being stored directly by Polar Kingdom.
If you contact us we may retain emails, messages, complaints, refund or date-change requests, enquiries, feedback and records of our response.
If you contact us regarding accessibility arrangements or an Essential Companion ticket, you may choose to provide information relating to a disability, health condition or accessibility requirement. Where possible, we only use the minimum information required to provide the requested accessibility arrangements. Where eligibility evidence such as a Nimbus Access Card, DLA award letter or PIP award letter is inspected at the event entrance, we do not need to retain a copy solely because it has been shown to our staff unless there is another legitimate and lawful reason to do so.
We may record whether you have agreed to receive marketing, your marketing preferences, whether you have opened or interacted with marketing communications where our systems provide this functionality, promotions you have responded to, and when you subscribed or unsubscribed.
When you use our website we may automatically receive technical information such as your IP address, device type, browser type, operating system, pages visited, referring website, approximate location based on IP address, website interactions, cookie identifiers and other technical information generated when you use our website.
We may collect personal information directly from you; when you join Santa’s invitation list; when you purchase a ticket; through our ticketing provider; when you contact customer support; when you enter a competition or promotion; when you subscribe to marketing; when you use our website; when you request accessibility arrangements; when you attend Polar Kingdom; through cookies and similar technologies; and from service providers assisting us with operating the event or website.
When you join Santa’s invitation list, your details are stored with our email provider, Mailchimp, and with our text message provider, and a secure backup copy is kept in Google Workspace so that sign-ups are not lost if one system is temporarily unavailable. We use these details to send you your invitation, priority booking information and other Polar Kingdom news by email and text message, based on the consent you give when you sign up.
Polar Kingdom tickets are sold using Eventcube. When you make a booking through Eventcube, information you provide during the booking process may be processed by Eventcube and payment service providers involved in completing your transaction.
We receive information from the ticketing platform that we need to administer your booking, issue and validate tickets, provide customer service, manage date changes, communicate important event information, prevent fraud and operate Polar Kingdom.
Eventcube and any payment service providers may also process information in accordance with their own privacy policies. Customers should review the privacy information provided during the booking process for further details.
We use information to process ticket purchases, provide booking confirmations, issue tickets, validate admission, process permitted date changes, deal with booking enquiries and provide the services you have purchased. Our lawful basis will generally be that the processing is necessary to perform our contract with you or to take steps requested by you before entering into that contract.
We may contact you about changes to event arrangements, opening information, ticket information, safety information, parking or travel arrangements, significant weather-related information, changes affecting your booking, and cancellation or postponement. These are service messages rather than marketing, sent where necessary to perform our contract with you or where we have a legitimate interest in ensuring customers receive information necessary to attend the event.
We use personal information to answer questions, investigate complaints and deal with requests relating to bookings or visits. Depending on the circumstances, we may rely on our contract with you, our legitimate interests or our legal obligations.
We may process information where necessary to protect customers, staff and suppliers; investigate incidents; detect or prevent fraud; prevent ticket misuse; enforce our Terms & Conditions; protect our property and systems; and establish, exercise or defend legal claims. We generally rely on our legitimate interests, legal obligations or other lawful grounds applicable to the circumstances.
Where you provide information about a disability, medical condition or accessibility requirement, we use it only for purposes connected with assessing or providing appropriate accessibility arrangements. Health or disability information may constitute special-category personal data and, where required, we will rely on an appropriate additional legal condition, such as your explicit consent.
We may retain and process transaction and booking information where necessary to maintain accounting records, comply with tax and other legal obligations, respond to regulators or authorities, and establish or defend legal claims.
We may analyse information about sign-ups, bookings, website usage and customer feedback to understand attendance, demand, customer behaviour, website and campaign performance, ticket sales and customer experience, and to improve future events. Where personal information is involved, we will rely on an appropriate lawful basis such as our legitimate interests, or consent where consent is legally required.
We may send you information about Polar Kingdom and other relevant events, offers, competitions or promotions where we are permitted to do so, by email, SMS, online advertising and other electronic communications.
We will only send electronic marketing where we have an appropriate lawful basis and comply with applicable electronic marketing rules, including where you have specifically consented to receiving marketing, or where you have previously purchased from us and the law permits us to contact you about similar products or events, provided you were given an opportunity to opt out.
You can stop receiving direct marketing at any time by clicking the unsubscribe link within a marketing email, using any opt-out option provided within a message, or contacting customersupport@polarkingdom.co.uk. Stopping marketing communications will not prevent us from sending necessary service communications about an existing booking.
If you enter a competition, giveaway, prize draw or promotion, we may use your information to administer it, verify entries, contact winners, provide prizes, prevent fraudulent entries and comply with promotional terms. Where a competition also gives you the option to join our marketing list, marketing consent will be dealt with separately where required.
Our website may use cookies, pixels, tags and similar technologies to make the website function correctly, remember preferences, maintain security, understand website performance, analyse how visitors use our website, measure advertising effectiveness, and deliver or personalise advertising.
Some technologies are necessary for the website or security functions to operate correctly and, where the law permits, may be activated automatically. Where consent is required by law for analytics, advertising or other non-essential technologies, we will ask for your permission before using them. You can also control certain cookies through your browser settings, although disabling essential cookies may affect website functionality.
Where you have provided appropriate consent or where otherwise permitted by law, we may use advertising and analytics services to understand the effectiveness of our advertising. Depending on the technologies operating on the website, information such as device identifiers, IP address, website activity, pages viewed, purchases, advertising interactions and cookie identifiers may be shared with advertising or analytics providers. Where required, these technologies will only operate after you have provided the relevant consent.
If you join Santa's Nice List and have accepted marketing cookies, we may also share your email address, mobile number and name with Meta (Facebook and Instagram) in a scrambled (hashed) form. This lets us measure how well our advertising works and show our adverts to the right people. Meta uses this information only to match it to its own users and does not receive it in a readable form.
We do not sell your personal information. We may share information where necessary with trusted organisations that help us operate Polar Kingdom, including:
We only share information where there is an appropriate reason and lawful basis for doing so. Service providers acting on our behalf are expected to process personal information only for agreed purposes and to protect it appropriately.
We may disclose personal information where reasonably necessary to comply with a court order; respond to a lawful request from the police or another authority; comply with a legal or regulatory obligation; prevent or investigate crime or fraud; protect the safety of customers, staff or the public; or establish, exercise or defend legal claims.
Some of the technology companies and service providers we use, including Mailchimp and Google, may process or store information outside the United Kingdom, including in the United States. Where personal information is transferred internationally and UK data protection law requires safeguards, we take appropriate steps to ensure it receives an appropriate level of protection, such as transfers to countries covered by UK adequacy regulations, recognised contractual safeguards, or another lawful transfer mechanism permitted under UK data protection law.
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected and to satisfy legal, accounting, tax, regulatory or reporting requirements. For example:
We may retain anonymised information that can no longer identify you for statistical and business analysis purposes.
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, alteration, disclosure, destruction and misuse. Access is limited to staff, contractors and service providers who reasonably need it for their role or service. No internet-based system can be guaranteed to be completely secure, and customers should also take reasonable steps to protect their own accounts, passwords and devices.
Polar Kingdom is operated by 2 Four 6 Marketing Limited, 1st Floor Spitalfields House, Stirling Way, Borehamwood, Hertfordshire WD6 2FX.
2 Four 6 Marketing Limited is the data controller for personal information covered by this Privacy Policy where it determines how and why that information is used.
For privacy enquiries please contact customersupport@polarkingdom.co.uk. Website: www.polarkingdom.co.uk
For questions about this Privacy Policy or how we process your personal information please contact Polar Kingdom / 2 Four 6 Marketing Limited, 1st Floor Spitalfields House, Stirling Way, Borehamwood, Hertfordshire WD6 2FX.
Email: customersupport@polarkingdom.co.uk
Website: www.polarkingdom.co.uk
Depending on the circumstances, you may have the right to be informed about how your information is used; to access personal information we hold about you; to have incorrect or incomplete information corrected; to erasure in certain circumstances; to restrict or object to certain processing; to data portability in certain circumstances; rights relating to automated decision-making where applicable; and to withdraw consent where we rely on your consent. These rights are not absolute and may depend on the circumstances and the lawful basis on which we process your information.
To exercise any of these rights please contact customersupport@polarkingdom.co.uk. We may need to request information from you to confirm your identity before dealing with a request.
Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawing consent does not make processing carried out before the withdrawal unlawful. You can withdraw marketing consent using the unsubscribe facility provided or by contacting us.
If you are concerned about how we have handled your personal information, please contact us first at customersupport@polarkingdom.co.uk so that we can investigate. You also have the right to make a complaint to the UK’s data protection regulator, the Information Commissioner’s Office (ICO). Information about making a complaint can be found on the ICO’s website.
Our website may contain links to websites, apps or services operated by third parties, including our ticketing platform. We are not responsible for the privacy practices of independently operated third-party websites, and you should review the relevant provider’s privacy policy before providing personal information to them.
Polar Kingdom may operate accounts on social media platforms. If you interact with us through social media, the relevant social media provider may also process your information independently in accordance with its own privacy policy. Information that you post publicly on social media may be visible to other users.
We may update this Privacy Policy from time to time to reflect changes to Polar Kingdom, our website or technology, our service providers, how we process personal information, or applicable law or regulatory guidance. The latest version will be published on www.polarkingdom.co.uk, and the date at the top of this policy shows when it was most recently updated.
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